can be a good thing, don't you think? I'm not an extreme coupon nut and I only travel to one store on my infrequent grocery buying trips, but I admit that I do save My Coke Rewards points. I used to give them away, but then I thought: why don't I save them myself? So for the past year or so, I've been faithfully savings points from soda cartons and bottles and diligently entering them into the computer. Every time I have 250 points accumulated, I redeem the points for a coupon to get a free 12-pack of the Coca-Cola product of my choice. It doesn't sound like much, but I've gotten 4 coupons so far this year; that's 48 cans of soda for a few minutes of my time.
Not a bad reward for just drinking soda.